Always try to include bonuses in your offer. You think you are getting just the book & he piles on more & more.

Eben overwhelms the visitor with bonuses.

of the corresponding bullet point you give. In your copy, try mentioning the module, page, section etc.

By putting page numbers next to each bullet, he made the reader start to imagine themselves going through the pages while further demonstrating how valuable each page is.

Follow Eben's use of bullet points - telling them what they will learn & how they will benefit, but never giving away any secrets.

He then mentions how just getting one good date would be worth the price & makes it even more enticing with a free 7-day trial (credit card must be included). All the extra eBooks & free interviews make it a completely irresistible offer.

Another element he really nailed were his use of bonuses. Putting the page numbers next to each point shows just how value-packed the book is. He mentions how you're about to learn the secrets, but the sales letter is full of bullet points that only tease the reader with benefits the 'secrets' will give them. His dating empire reportedly pulled in a good $20 million per year, although he sold it recently to focus on his business-growth products.ĭissect this sales letter & you'll see why it did so amazingly well. His brand name & pen name were strategically made to be catchy (all starting with the word D) & he was a defining example of how to write compelling sales letters and make a killing on back-end sales (he sold about 20 higher-priced products). With the exception of Ross Jeffries, he was the first of his kind to put out valuable information products in the dating niche & quickly positioned himself as the go-to resource.

Eben Pagan (pen name David DeAngelo) first released the book in 2001 after building a loyal following on dating forums. View More others the massive opportunity that is, selling information products online. Here it is! The original sales letter for Double Your Dating, the book that set the dating industry on fire, changed the lives of millions of men & showed. 'Here Are Some of The Secrets You'll Learn Inside My Informative Book'

Double your dating deangelo